Project Details

My internship as a marketeer for IDEXX international has been the most eye-opening experience and inspirational experience I have had during my senior year at the Han University of Applied Science. Throughout this internship, thanks to my supervisor and IDEXX employee's support, there were two specific skills I managed to practice: planning, creating, launching, and managing digital marketing assets and managing traditional media marketing resources.

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Through digital marketing, I've become proficient with Google Analytics, Agency Analytics, and Meta business suite. I am collecting, analyzing, and creating data reports using Google Data Studio. Then, creating social media post ideas utilizing said data.

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IDEXX LPD target audiences use fewer social media and are prone to be convinced by the authority via live streams, brochures, and agriculture congress. IDEXX's marketing department aims to create more online webinars and brochures better to convey its brand message to its target audience. It was a second task for me as a designer to design IDEXX's marketing goods visual, ensuring all content coming out of the department is consistent with the branding and conveys the campaign's message.